Structural analysis of divisive content — how persuasion works, not what to believe.
This site analyzes the structure of divisive social media content — the specific techniques a post uses to bypass critical thinking and make you feel instead of evaluate. It names the technique, quotes the language doing the work, and explains why it works psychologically.
It is not fact-checking. It does not take political sides. The same framework applies to content from any direction.
The method is grounded in inoculation theory: exposing people to persuasion tactics in weakened, explained form builds cognitive resistance — the same principle as a vaccine. Read more about the method and the research behind it.
A news-style graphic weaponizes a real but procedurally routine Dutch civil court ruling to imply criminal accountability for Bill Gates and Pfizer CEO Albert Bourla, while stripping the context that it's a fringe civil lawsuit filed by seven private citizens whose central legal theory classifies COVID-19 vaccines as "bioweapons."
This post uses a factually accurate procedural walkthrough of real U.S. visa social media screening policy to build toward an unsupported political loyalty claim, sliding from documented policy into editorial assertion without marking the transition.
This post uses working-class vs. elite Unity framing and outrage escalation to surface a real and well-documented ethics story — a cabinet secretary's show bankrolled by companies he regulates — but mislabels the funding as "government-funded," which is both factually wrong and, ironically, less damning than what actually happened.
A professional progressive media operation converts Governor Abbott's breakfast-taco mockery into causal proof of his desperation, anchoring the emotional payoff to the most favorable available poll while an unacknowledged Barack Obama does implicit authority work in the background.
This post uses a real quote stripped of its original context to convert a statement about Iran war negotiating priorities into evidence of general indifference to American financial suffering.
A factually grounded disclosure report gets packaged as confirmation of a pre-existing conclusion — the post tells you you were right before showing you the evidence that only partially supports being right.
This piece executes a specific two-part technique: the headline makes an extreme claim ("glorifying deaths of schoolgirls") that is never substantiated in the body, which reports accurately on a real
This post uses the real use-it-or-lose-it spending problem as a runway for a Zero-Based Budgeting prescription and a tribal exit that frames any opposition as defending bureaucratic waste.
This post upgrades a preliminary military investigation finding from 'likely targeting error' to 'proven war crime' while framing an ongoing public investigation as a secret cover-up.
This post takes a verified Rogan quote, extrapolates it into a false claim about mass Republican defection, then harvests tribal engagement with a blue-heart prompt.
A Democratic Party fundraising appeal using a genuine underlying news event as the trigger for a donation ask.
This post uses anaphoric stacking — eight crisis lines beginning with "As..." — to imply that Trump's leisure is causally or morally equivalent to negligence during each crisis.
A political advocacy Facebook page converted a real celebrity's TikTok rant into a shareable quote card.
This post uses a numbered list of verified peripheral details to create the impression that the core allegation — Trump sexually assaulted a minor — has also been verified. It hasn't.
A viral copypasta using an invented authority (60 Minutes) to give fake legal weight to a fake legal remedy.
This is a fabricated list of child sexual abuse allegations dressed in pseudo-legal formatting, paired with a real but unrelated photo to create visual corroboration.
This post takes a real story about a congressional DoD IG request and amplifies it through selective number inflation, a mislabeled program, and escalating catastrophe language.
A political candidate converts a legitimate procedural dispute about a surveillance camera into a liberty-vs.-tyranny campaign narrative. The legal mechanism (Notice of Claim) is real.
This is not a policy proposal. It's an escalating list of punishment demands designed to function as a tribal loyalty signal.
This post assembles verified facts into an escalating horror sequence designed to produce moral outrage at a specific political target.
This meme uses a real, accurately-reported news event as scaffolding for engagement bait. The journalism is sound; the packaging is designed to generate outrage and shares.
A real news event (Republican House retirements, including Darrell Issa) is stripped of its actual explanations and reframed as a single narrative: cowardly flight from voters.
This post uses verified facts as the foundation for an unverifiable assertion, then hands the reader a verdict delivered by Jesus himself to shut down further evaluation.
A framing operation dressed as arithmetic.
Opposition advocacy against the SAVE America Act that uses largely accurate facts while still deploying standard divisive content mechanics to shape real data into a one-sided emotional package.
A media-savvy advocate converts a routine public records incident into a family-safety narrative.
This is a reactive post that claims political neutrality while deploying the full Unity playbook.
A viral Facebook post uses the 'watermelon' metaphor to frame environmentalism as covert socialism. Here's how the persuasion mechanics work.
Rhetorical Autopsy