The Watermelon Post — Green on the Outside, Red on the Inside
A viral Facebook post uses the 'watermelon' metaphor to frame environmentalism as covert socialism. Here's how the persuasion mechanics work.
Structural analysis of divisive content — how persuasion works, not what to believe.
A viral Facebook post uses the 'watermelon' metaphor to frame environmentalism as covert socialism. Here's how the persuasion mechanics work.